2024 PPAI PYRAMID WINNER LOGO

Traffic Building Sustainable Event Program – PPAI Pyramid Award Winner 2024

THE ASK

The CEO Success Community needed a professional, eco-friendly booth to showcase their 15 CEO members, highlighting their businesses while using 100% recyclable materials and avoiding reshipping or storage fees.

THE STRATEGY

  • Sustainable Design: Built with recyclable materials like bamboo and eco-fabrics.
  • Branding & Member Focus: Each CEO had their own display, with dynamic content on digital screens.
  • Interactive Features: Touchscreens and a lead-capture system enhanced engagement without paper waste.

THE RESULTS

  • Increased Traffic: 75% more visitors spent 15-20 minutes engaging with the booth.
  • New Opportunities: 50% of CEOs received bid requests and inquiries.
  • Revenue Growth: Members saw up to a 30% increase in revenue from new business.
  • Eco-Friendly Success: The booth was 100% recyclable, with no extra fees or waste.