THE ASK

A video game manufacturer launched a new action game and wanted merchandise to promote the game’s story in the streets.

THE STRATEGY

Six Twenty Six partnered with SDS to create a special-edition collectible hoodie featuring the game’s logo, brand logo, and a monster from the game. The hoodie was crafted to tastefully showcase these elements while maintaining high-quality design.

THE RESULT

The hoodies became a hit with recipients, who raved about their quality. Many proudly wore them to the office on casual days or out in public, boosting the game’s visibility and creating buzz on the streets.