THE ASK

A high-end beauty product manufacturer was preparing to launch their brand in Ulta stores across the U.S. They wanted to build strong visibility and brand awareness among Ulta’s beauty advisors and approached Six Twenty Six to source an item that could live in their personal spaces-specifically, their lockers.

THE STRATEGY

he Six Twenty Six team recommended a custom magnetic locker mirror featuring brand messaging directly on the surface. The mirrors were designed to be sleek, shatterproof, and durable—ensuring ongoing impressions each time a beauty advisor opened their locker. This practical yet powerful touchpoint delivered long-term brand reinforcement in a space uniquely their own.

THE RESULT

The client saw impressive traction from the campaign—garnering significant market share and exceeding their sales goals for the launch. The mirrors continued to make an impact long after the initial rollout, and due to the strong results, the client reordered the mirrors several times to support additional product launches..