THE ASK

Six Twenty Six was tasked by a technology client to procure and custom-develop specialty drinkware that would not only serve as a promotional item but also measure sustainability metrics, helping to reduce plastic usage. The client wanted to go beyond the traditional giveaway by incorporating a “give-back” function that would contribute to clean water access through a watershed funding program, linked to the promotion.

THE STRATEGY

We sourced and coordinated the customization of specialty drinkware that would track water intake and link to the client’s “Fill-It-Forward” initiative, where each glass drank would also equate to a glass of clean water donated. To bring this concept to life, we developed QR code decals, printed tri-fold insert brochures, and customized inserts that explained the program. Additionally, we designed and launched the Fill-It-Forward app landing page, where recipients could track their own water intake and see the positive impact of the donation program.

THE RESULT

The program was highly successful, allowing recipients to engage with the brand’s sustainability efforts while tracking their own impact on the environment. The technology client successfully connected with consumers who appreciated the dual purpose of the drinkware and the opportunity to contribute to global water access. Six Twenty Six expertly coordinated domestic and international event location shipments, ensuring the program was delivered on time and within budget. The client is now planning to expand this program globally, with more recipients set to engage in the initiative.