THE ASK

After Covid, Laura Mercier Cosmetics hosted beauty events at various retail establishments. They wanted to engage shoppers that had just started coming back out but had to keep a safe distance and were not sampling products yet so they came to Six Twenty Six.

THE STRATEGY

The Team at Six Twenty Six recommended window decals to promote these events at the store level. This offered staff a way to be involved while the window activity drew in retail customers. In order to maintain a safe distance while still engaging the customer interpersonally, beauty advisors were given a sheet of QR code decals to match the colors and explain features/benefits to their attendees

THE RESULT

The event results helped the retail establishments gain new customers and increase sales during a down time in our nations economy. Our client, Laura Mercier Cosmetics, was pleased with the engagement results and sales increase over previous months production.