THE ASK

A client set up a retail certification process to educate partners on their brand’s benefits and features. They wanted to recognize employees who completed the training and needed a promotional item that would both reward participants and increase brand visibility in retail locations

THE STRATEGY

We suggested a custom-shaped lapel pin that retail workers could wear on their lanyards. The pins were designed to be eye-catching, functional, and easy to wear, serving as both a recognition of achievement and a marketing tool for the brand

THE RESULT

The client was thrilled with the engagement results, as retail workers proudly wore the pins, showcasing their knowledge of the brand. The lapel pins also provided additional marketing exposure in retail spaces, making the brand more visible to customers and increasing recognition.