THE ASK

A Convention and Visitor Bureau wanted to create custom socks to recognize their X-Game promotional partners and promote CountySourced’s Made in USA athletic socks. The goal was to create a unique, functional item that would drive branding during the event and beyond.

THE STRATEGY

We designed custom athletic socks that featured the event’s branding and CountySourced’s logo, ensuring they were both stylish and high-quality. The socks were created to be worn during the program, giving event participants and visitors a practical, visible way to showcase the collaboration and promote the brand.

THE RESULT

The client was thrilled with the finished product. The socks became a popular item, worn throughout the program by participants and visitors alike. The branded socks successfully helped increase visibility and drive awareness of the CountySourced brand, achieving the client’s marketing goals.