THE ASK

Clorox wanted to promote five different brands within their portfolio to their sales team. They needed a promotional item that could effectively represent each brand while being practical for everyday use. The goal was to create something that would not only resonate with the team but also be visually aligned with the brands’ identities.

THE STRATEGY

We sourced custom pens in colors that matched the specific brand elements of each Clorox product. The pens were designed to showcase the brands’ unique art and logos, ensuring each item felt tailored to the respective product. The pens were created as high-quality, functional items that would be displayed prominently on the desks of recipients.

THE RESULT

The client was thrilled with how the pens reflected their brands’ artwork and identity. The sales team loved receiving such a practical yet branded item, with many displaying them on their desks. The pens became a daily reminder of the brand’s strength and presence, reinforcing Clorox’s messaging in a subtle but impactful way.