THE ASK

A high-end beauty manufacturer wanted to spotlight their color products during in-store events at Sephora and Ulta by having sales associates wear the brand

THE STRATEGY

Six Twenty Six sourced a high-quality, stylish tee that resonated with the retail audience. Working closely with an expert printer, the client’s brand tones were matched precisely—ensuring the apparel reflected their aesthetic and stood out in-store.

THE RESULT

The tees became more than just event wear. Associates continued wearing them well beyond the activations, boosting visibility, brand loyalty, and sales. The result? Ongoing brand impressions, strong retail engagement, and a lift in overall campaign impact