THE ASK

The Human Resources Team from an Arizona Manufacturer reached out to Six Twenty Six to source a high-quality, foldable Auto Sun Shade that would fit a variety of cars and trucks. The client wanted a practical, branded item that would provide comfort and protection for their employees’ vehicles.

THE STRATEGY

We recommended the satin silver collapsible fabric sunshade, which fits all cars and SUVs and features a large logo imprint area. This product also has a single-loop construction for easy handling. The Prest-O-Shade® FX fabric sunshade was chosen for its Hi-Tek design, optimum fit, satin silver reflective surface, and opaque black inside for virtually 100% sun blocking. The collapsible spring wire design allows for full windshield coverage, and it can collapse to approximately 10% of its original size, held together by a built-in elastic. The sunshade is ideal for automobiles, trucks, vans, and SUVs

THE RESULT

The team’s response to this premium, practical gift exceeded expectations, leading to reorders. The sunshade not only reduces the temperature inside vehicles, providing added comfort and safety for passengers, but also protects the vehicle’s interior from harsh sun rays. Additionally, the bold display of the company’s logo on the sunshade acted as a unique moving billboard, increasing employee engagement and brand visibility..