Patrick Mahomes? Jalen Hurts? Travis Kelce?
All of these guys put on a good show during the Super Bowl, but no one entertained us quite like Rihanna during the halftime show.
We wrote before about Rihanna’s special line of Big Game-influenced apparel through her Savage X Fenty line. But, one piece of the line made it to the game in Arizona and, therefore, all over the internet.
Actress/model Cara Delevigne was spotted at the game wearing a shirt that said “Rihanna concert interrupted by a football game. Weird but whatever.”
If you’re a neutral fan, or not even a football fan at all, the halftime show can really be the focal point. It was a pretty awesome show, too.
But, specifically speaking of this shirt, it’s a fun way to commemorate the event without using the ultra-copyrighted “Super Bowl” wording, or even having to use either team’s logo.
The best part, though, is the underside. Delevigne flipped the shirt up over her head, revealing an inside print of Rihanna wearing a football helmet.
Clever, but not the first time we’ve seen the underside of a shirt used for a sports-specific promo.
When the Washington Capitals won the Stanley Cup in 2018, T.J. Oshie pulled his shirt over his head and chugged a beer. So, Bud Light responded with a special T-shirt celebrating the Caps’ win on the front, but with a special decoration on the inside that, when flipped over the user’s head (to chug a Bud Light, presumably), says “Let’s Go Caps!”
T-shirt decorators should think about all of the possibilities and real estate a T-shirt presents. Yes, the standards are front and back. Maybe you get creative by doing a chest imprint on the front and a larger one on the back. Maybe you even make reversible products, so there are imprints on both sides.
But, this stands out because it’s printed in a way that it’s not quite an inside-out T-shirt. It’s designed for a very particular act of pulling the bottom over your head.
No, we’re not all going to start doing that, thus necessitating every T-shirt to be decorated that way. But, the lesson here is that you can think outside of the ordinary when you’re designing your T-shirt promos.
Author & Source: Brendan Menapace – Promo Marketing